From 16.2K to 64.7K followers in 12 months, on €0 ad spend
MEGAWATT wanted awareness for its 14 stores. We took over social media end-to-end — strategy, planning, production — starring the company’s own people. One year later: ×4 the audience and 1.3M views, all organic.
Client: MEGAWATT — Thessaloniki
The challenge
MEGAWATT’s social media presence relied mostly on static, sales-focused posts, at a median of 35 likes each. The goal we set together was different: real awareness for the 14 stores, built by putting the company’s people in the spotlight — not yet another feed full of offers.
The solution
The key we found: the account is not a “lighting account” — it is workplace humour that happens to sell electrical supplies. Warehouse sketches starring the employees (the top one reached 259K views, while classic product presentations sat at 1.6K-3K), 131 posts and 57 reels over the year, a new TikTok account from January that did 255K views in 6 months, and an iPhone giveaway in July that produced the biggest follower jump of the year. And we say this openly, because that is how we work: about 2,000 left after the giveaway — they came for the iPhone, not the sockets. The other 46,500 stayed.
The results
What stands out is the direct communication, the speed of response, the reliability and their ability to turn our ideas into meaningful, high-quality content.
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